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Forget your Reebok Pumps or your Nike Shox..

Discussion in 'Style' started by krie, Apr 6, 2005.

  1. krie

    krie Guest

    Adidas puts computer on new footing
    By Michael McCarthy, USA TODAY

    NEW YORK — Hoping the new Adidas 1 will be to the sneaker industry what Apple's iPod has been to digital music, Adidas will put on sale March 18 what it bills as the world's first computerized "smart shoe."

    The 'Adidas 1' uses a sensor,a microprocessor and amotorized cable system.

    But consumers will decide whether the bionic running shoe's $250 price tag — four times the average shoe purchase at stores such as Foot Locker — is a smart idea.

    Adidas claims its new shoe, already profiled in Time and Popular Science, delivers on its promise to automatically and continually adjust itself to a runner's size, pace, terrain and even fatigue level.

    The Adidas 1 uses a sensor, a microprocessor and a motorized cable system to automatically adjust the shoes' cushioning. The sensor under the heel measures compression and decides whether the shoe is too soft or firm. That information is sent to the microprocessor and, while the shoe is in the air, the cable adjusts the heel cushion. The whole system weighs less than 40 grams.

    Batteries are included: replaceable lithium batteries estimated to be good for 100 hours of running. Users can turn the shoe's brain off — when it's off, they're regular sneakers — to save battery life. The chip also shuts itself off, keeping the same cushioning, if a runner walks more than 10 minutes.

    Adidas' computer-driven shoe — three years in the making — is the latest innovation in the $16.4 billion U.S. sneaker industry, following other technology-driven shoes such as the Nike Shox and Reebok Pump.

    Predicting Adidas 1 will turn the industry "upside down," communications chief Uli Becker says it rolls out worldwide by April 1. The primary sales targets: hard-core runners — and 17-year-old boys looking for the newest, coolest shoes. "This is new territory ... that we want to define," says Becker.

    But will consumers shell out $250 for a pair of sneakers? Maybe.

    Shoe fanatics have been known to drop $300 to several thousand for genuine 1980s-vintage Nike Air Jordans.

    The top-end running shoe from New Balance lists for $199.99. With runners typically replacing shoes by 500 miles, the $250 Adidas could push costs to 50 cents per mile, though the company says Adidas 1 cushioning will outlast traditional shoes.

    A retail expert says that's beside the point. "Yes, there will be price resistance. But there will be plenty of people who have to be the first on the block to have them," predicts Marshal Cohen, chief analyst for NPD Group.

    Bob McGee, editor of Sporting Goods Intelligence, says the "retro" shoe trend is waning and performance sales are heating up, allowing higher prices: "People are going back to running shoes and basketball shoes."

    Adidas is spending an estimated $20 million on the roll-out. Film director Spike Jonze has created several cinematic, big-budget TV spots with ad agency 180/TBWA San Francisco. The theme: "Impossible is Nothing."

    In the first TV ad, the shoes tie themselves onto the feet of a young man waking up in darkness, then light up new worlds for him with every step. There are no star athletes — the campaign "tries to make the shoes the hero," says Chuck McBride, creative director of TBWA/Chiat/Day North America.




  2. destroya

    destroya Senior Member

    Joined: Sep 30, 2002 Messages: 1,714 Likes Received: 2
    those are ugly.
  3. Weapon X

    Weapon X 12oz Loyalist

    Joined: Sep 6, 2002 Messages: 14,905 Likes Received: 202
    Indoor running, maybe.. But, yeah, those are ugly.
  4. yanceypants

    yanceypants New Jack

    Joined: Dec 7, 2002 Messages: 94 Likes Received: 0
    running shoes are not usually the coolest looking things anyway, i would sport these when i ran, not for $250 though
  5. mackfatsoe

    mackfatsoe Veteran Member

    Joined: Oct 8, 2004 Messages: 6,532 Likes Received: 168
    don't scientists and engineers have better things to do?

    but yeah, those are uggg-ly.
  6. Æ°

    Æ° Senior Member

    Joined: May 12, 2002 Messages: 1,974 Likes Received: 6
    can you overclock those shoes?
  7. <KEY3>

    <KEY3> Veteran Member

    Joined: Mar 24, 2004 Messages: 6,878 Likes Received: 2
    the big mistake......

    they aren't basketball shoes.
    Seriously, the only people who drop that much cash on sneakers
    are the 'urban youth' (read: black) market and they wont be buying
    pure running shoes. I just dont think they will fly.
  8. Hmm, i dont think i ever came a across a bad looking air max
  9. flatliner

    flatliner Junior Member

    Joined: Mar 9, 2005 Messages: 132 Likes Received: 0
    I can see those are gonna flop
  10. ASER1NE

    ASER1NE Veteran Member

    Joined: Oct 15, 2001 Messages: 7,578 Likes Received: 3
    Does anyone know where to get a MOD Chip for them so i can hook them up to my XBOX ?

  11. <KEY3>

    <KEY3> Veteran Member

    Joined: Mar 24, 2004 Messages: 6,878 Likes Received: 2

    ^ going jogging on the moon?
  12. IzacFour

    IzacFour New Jack

    Joined: Oct 10, 2004 Messages: 84 Likes Received: 0
    That last silver pair is just straight ugly. On the other hand I kind of like those hi-tech runners, I like shoes that are either so simple a blind indonesian ape could make them, or so teched out they look like marty mcfly came back with them after shopping on mars.

    They are pricey.
  13. SPORTO

    SPORTO Senior Member

    Joined: Jan 6, 2005 Messages: 1,086 Likes Received: 10
    What McFly was rock'n

    Attached Files:

  14. 23rakim45

    23rakim45 Member

    Joined: Mar 21, 2005 Messages: 748 Likes Received: 1
    I want a pair, but I doubt I'll ever get around to affording it unfortunately.
  15. Locofanclub

    Locofanclub Veteran Member

    Joined: Nov 3, 2002 Messages: 5,228 Likes Received: 1
    Ive never been a fan of Adi runners since a pair of the old torsion bar ZXs a few years ago,fell to peices in less than 6 month...the blue ones,7000s i think,torsion bar on the soul fell out!