Can't argue with that. But history does dictate that when a large corporation buys out a brand, they'll keep the flame alight for a while, then the bottom line will be the guiding point. It's not hard to call something 'craft beer' under the American guidelines. It would be cool if they set up something like CAMRA over there - do you have an equivalent already? You probably do.
I just find things like DFH kind of funny style, they pump out from a 24/7 operation and people over here still think they're some pokey little brewery in some blokes shed - yet they're making around ten million litres of beer a year!! TEN MILLION LITRES! Fuck me dead.