Also, that image is a bit of a stretch. It's not untrue that they own/produce those beers - but to say they are all separate brands is not accurate. Fat Yak, Big Helga, Alpha Pale, Redback & Beez Neez are all under one brand known as Matilda Bay. Which is actually a place in Western Australia, but when they bought it out they started producing it on the east coast while retaining the Western Australian geographical name.
Classic big business.
I need a pint.