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http://www.mecca-cola.com/images/cola_06.jpg'>

 

Mecca-Cola hits Israeli markets with a cause

By May Habib

Special to The Daily Star

Friday, July 30, 2004

 

Beirut: Mecca-Cola, a drink made popular in recent years in Europe and the Arab world thanks to rising anti-American sentiment, hit Israeli markets last week.

Mecca-Cola, founded by French-Tunisian businessman Tawfiq Mathlouthi in 2002 as an Arab answer to America's Coca-Cola, donates 10 percent of its proceeds to Palestinian causes and another 10 percent to local charities in the country of sale.

The company's motto is "No more drinking stupid, drink with commitment."

Miqdad Idris, Mecca-Cola's director of operations in Israel, told the Israeli news agency Maariv International that "Arabs are entitled to enjoy brands that were made especially for them."

"It is intolerable that (Palestinian children) should suffer, starve and miss school," he added. He also reiterated that 10 percent of the profits will be distributed as donations.

The company, which now distributes in 54 countries, including Lebanon, is cashing in on resentment against US foreign policy in the region by providing a substitute to the global giant Coca-Cola.

"The spirit which governed the creation of Mecca-Cola was to create a profit-making business which would help to relieve human suffering where action is still possible," the company's website reads.

Mathlouthi has publicly stated on numerous occasions that the company is also dedicated to combating "American imperialism and Zionism" by encouraging boycotts of American goods.

The company says it ensures its funds are not channeled to terrorist activities by offering all aid in the form of usable goods, like food and clothes, not cash.

 

Mecca cola

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any good business man knows to imitate a successful product when creating an 'alternative' version.

 

i've seen mecca cola in europe.

 

if i drank that caramel soda ever, i prolly would've tried it.

 

just wait till we see the muslim answer to Ronald McDonald and Colonel Sanders.

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