I see where you're coming from... but a few years ago Red Bull flew me out to Alabama to check out an event they were doing called Writer's Block where they rented several storage freights and had a grip of writers paint them; they sent them around the country with GPS systems so that people could check them out when they came to their country.
The idea in itself was a bit corny, but Ces, Ket, Pose2, Totem, Tkid, Frame, Skar, Ken82 (and a few other NSF cats I can't remember), Goose, Aser, Erups and a few other kids came out to paint; Red Bull paid for a few plain tickets for Ces and Ket and Tkid, but other than that, kids drove from out of state to take part. And everyone had a good time...
It was more or less a capitalist venture... but Redbull does these events instead of paying for print advertising... So is all of that wrong?