OK.
Letters. its about lettering. make them look good.
you should be able to remove any single letter from the piece and it should stand alone....
Colours. there is infinate colour range available, budget or no-budget.
if you cant do letters at least you can distract the viewer with a
12 colour fade, 4 colour 3d, and 32 bubble colours.
Location. if you have time to put in some effort, you should....