the_gooch Posted February 11, 2010 Share Posted February 11, 2010 "It's MTV, minus the "music television." The network that launched the video about killing the radio star has redesigned its iconic logo - to take out the music video. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether. "We were really thinking about it in terms of having the brand and our talent living in the same space together," Tina Exarhos, executive vice president of marketing and multiplatform creative projects, told The News. "If you watch the channel, you've seen that it's definitely going in a new direction," said Exarhos. "We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time." Exarhos said the network started thinking about an overall redesign at the end of last year. While other aspects of MTV had evolved, the logo was always something that had stayed the same, and talk of updating it seemed almost blasphemous. "I've been at MTV a long time, and as it was reinvented over the years and maintained sort of a fluid nature, we never touched our logo, which is sort of ironic," Exarhos said. "It's a fantastic, iconic logo, but it wasn't working for us in a way that we needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981." Over the past few years, MTV has come under fire from critics and fans who say the network known for music television no longer played music videos. And while fans can check out artists on sister stations MTV2, MTV Hits and MTV Tr3s, MTV itself has moved on to more reality and, in the upcoming months, scripted programming. Ditching the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands. "From a truly design perspective, we didn't look at losing 'music television' for any other reason than from a functionality standpoint," said Exarhos. "But we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television. "Music is still at the heart of everything we do, but it's about a lot more now," she added. "If MTV didn't change, we'd be irrelevant." Frank Olinsky and his team at Manhattan Design created the MTV logo when the network launched. When the change was announced yesterday, Olinsky wasn't feeling much nostalgia. "I had no idea" the change was coming, said Olinsky. "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate."" from: http://www.nydailynews.com/entertainment/tv/2010/02/09/2010-02-09_mtv_loses_iconic_logos_music_video_and_music_television_tag_and_replaces_with_ne.html well it's about time they gave up the facade of being a music station. now all they need to do is pull the plug completely. Quote Link to comment Share on other sites More sharing options...
Zoes Posted February 11, 2010 Share Posted February 11, 2010 That network is a first rate mess Quote Link to comment Share on other sites More sharing options...
Swindle Posted February 11, 2010 Share Posted February 11, 2010 Quote Link to comment Share on other sites More sharing options...
lil_spenty Posted February 11, 2010 Share Posted February 11, 2010 Quote Link to comment Share on other sites More sharing options...
TheoHuxtable.. Posted February 11, 2010 Share Posted February 11, 2010 So it's the same logo, just without little words at the bottom. Don't see why this is news. Quote Link to comment Share on other sites More sharing options...
CALIgula Posted February 11, 2010 Share Posted February 11, 2010 fuck mtv....i stopped watching in 1994. Quote Link to comment Share on other sites More sharing options...
PITOFZOMBIES Posted February 11, 2010 Share Posted February 11, 2010 DGAF'n real hard here... 1 Quote Link to comment Share on other sites More sharing options...
the_gooch Posted February 11, 2010 Author Share Posted February 11, 2010 there are a lot of things not news worthy that make it up on here, some fail (as this apparently has...haha) some don't. Quote Link to comment Share on other sites More sharing options...
delonemonkey Posted February 11, 2010 Share Posted February 11, 2010 mtv sucks dick recently anyway. Quote Link to comment Share on other sites More sharing options...
the_gooch Posted February 11, 2010 Author Share Posted February 11, 2010 mtv has sucked for ages. jersey shore is their latest offering, enough said. Quote Link to comment Share on other sites More sharing options...
SwampFightOner Posted February 11, 2010 Share Posted February 11, 2010 MTV is entertaining as fuck, and I don't get why oldheads are always extremely UMAD about their lack of music videos. They have other channels for that shit, plus I hate music videos anyways Quote Link to comment Share on other sites More sharing options...
beardo Posted February 11, 2010 Share Posted February 11, 2010 at least they're coming to terms with themselves finally. if you don't like it, or miss your old mtv, realize that you've grown up and out of their target market. nothing wrong. nothing to see. move along. 1 Quote Link to comment Share on other sites More sharing options...
shai Posted February 11, 2010 Share Posted February 11, 2010 It's about fucking time. Quote Link to comment Share on other sites More sharing options...
lil_spenty Posted February 11, 2010 Share Posted February 11, 2010 metal mania on vh1 classic FTW. three fucking hours. 1 Quote Link to comment Share on other sites More sharing options...
CALIgula Posted February 11, 2010 Share Posted February 11, 2010 id rather watch music videos or yo my mtv raps over sweet 16 or made any day. Quote Link to comment Share on other sites More sharing options...
Boris The Butcher Posted February 11, 2010 Share Posted February 11, 2010 I watch "my life as liz"----gotta crush on that bitch------ Quote Link to comment Share on other sites More sharing options...
Itchy and Scratchy Posted February 11, 2010 Share Posted February 11, 2010 I only watch Jersey Shore and occasional random shit when I'm bored on MTV, I do miss when they had music videos but I thought they should've dropped the music of their logo along time ago when they stopped showing music videos. Quote Link to comment Share on other sites More sharing options...
beardo Posted February 11, 2010 Share Posted February 11, 2010 What's crazy is that they probably had a hundred meetings, spent like fifty million dollars, flew graphic artists in from all over the world and the logo is exactly the same minus the words "Music Television" at the bottom. You have to love stupid shit like that. article said it was all in-house. as is 99% of their stuff. obviously they need to remedy that :lol: Quote Link to comment Share on other sites More sharing options...
defer Posted February 11, 2010 Share Posted February 11, 2010 50million dollar approaches often get you shit like the new aol logo. the rebranding is not that bad. i liked the personality and versatility of the old brand way more than where they are going (refresh the mtv website multiple times). the bottom of the M doesn't continue in perspective and looks like a mistake. here is an in depth discussion about the rebrand: http://www.underconsideration.com/brandnew/archives/mtv_more_tv_less_m.php also, beardo hit the nail on the head with the first comment. Quote Link to comment Share on other sites More sharing options...
SystemFailure Posted February 11, 2010 Share Posted February 11, 2010 All they're doin is being real with themselves as a corporation. And quite frankly, anyone watching MTV for music needs a head check. Quote Link to comment Share on other sites More sharing options...
fishsticks Posted February 11, 2010 Share Posted February 11, 2010 DGAF'n real hard here... Co-signed. Quote Link to comment Share on other sites More sharing options...
Realism Posted February 11, 2010 Share Posted February 11, 2010 The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. Yes. Quote Link to comment Share on other sites More sharing options...
rolling nowhere Posted February 11, 2010 Share Posted February 11, 2010 I watch "my life as liz"----gotta crush on that bitch------ if one more person says this shit i will choke the first thing within reach. liz is a wack bitch. Quote Link to comment Share on other sites More sharing options...
Swindle Posted February 11, 2010 Share Posted February 11, 2010 i wish i was around when YO MTV RAPS was big Quote Link to comment Share on other sites More sharing options...
CMF Posted February 11, 2010 Share Posted February 11, 2010 young ass nigga justt kidding Quote Link to comment Share on other sites More sharing options...
SystemFailure Posted February 11, 2010 Share Posted February 11, 2010 Swindle, we were born late. Quote Link to comment Share on other sites More sharing options...
Schnitzel Posted February 11, 2010 Share Posted February 11, 2010 i wish i was around when YO MTV RAPS was big was never on in oz swinds so you didn't miss anything! Quote Link to comment Share on other sites More sharing options...
MedicineCabinet Posted February 11, 2010 Share Posted February 11, 2010 Quote Link to comment Share on other sites More sharing options...
Gat Bush Posted February 11, 2010 Share Posted February 11, 2010 Quote Link to comment Share on other sites More sharing options...
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