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Enough Already..


earmuffs

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MY NAME IS FRENEL MORRIS, WE'RE HERE AT 77 ORCHARD STREET, STILL LIFE FLAGSHIP STORE. THE WAY STILL LIFE CAME ABOUT IT WAS PRETTY ORGANIC. HATS HAVE ALWAYS BEEN LIKE, MY LIKE, FAAAAVORITE ACCESSORIES, I'VE ALWAYS HAD KIND OF A HAT FETISH SINCE I WAS A KID. HAHAHAHA I WOULD ALWAYS KEEP A HAT IN MY BACK POCKET AND SNEAK IT OUT IN BETWEEN CLASSES OR IN THE HALLWAY LIKE ALWAYS GETTING YELLED AT BY THE TEACHERS TO TAKE MY HAT OFF, ALWAYS. ONE DAY I SAW A HAT AT MY ONE PRODUCTION GUY'S FACILITY I WAS LIKE "THAT'S IT" AND I WAS KINDA LIKE YOU "MADE THIS HAT?" AND HE WAS LIKE "YEA" AND I WAS LIKE "ALRIGHT WORD" AND IT JUST KIND OF CLICKED. I CAME BACK AND WAS LIKE "ALRIGHT THIS IS WHAT I WANNA DO LETS TAKE THIS." IT WAS KINDA GORILLA STYLE THE WAY WE DID THE FIRST FEW CAPS. WE GOT A GOOD RESPONSE FROM THE CAPS AND FROM THE HATS THAT WE WERE DOING SO ALL MY HATS ARE MADE ON VINTAGE BLOCKS SO I MEAN THEY'RE CLAAAASSIC SHAPES BUT ITS YOU KNOW DOING SOMETHING NEW WITH THAT AND KINDA PUTTING OUR OWN SIGNATURE ON IT. YOU KNOW WHETHER ITS THE STINGIER BRIMS OR THE YOU KNOW THE CUSTOM HATS THE ONE OF A KINDS THE HARDWARE WE USE THE LININGS AND AND AND TRYING SOME NEW THINGS IN TERMS OF DESIGN THAT HAVEN'T BEEN DONE BEFORE. "REDEFINING THE HAT" I GUESS. UM, YOU KNOW, NOT NECESSARILY LIVING BY, LIKE, THE OLD STEREOTYPES. MY DEFINITION OF WHAT SMOOTH IS, A MORE SUBTLE STYLE OF SMOOTH TO ME, SUBTLE, SMOOTH, YOU KNOW?

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