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Johnson and Johnson sues the Red Cross.

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"Trademark travesty.(Seriously). ." New Internationalist. 405 (Oct 2007): 27(1).

 

COPYRIGHT 2007 New Internationalist Magazine

 

In a brilliant PR move, US health-product giant Johnson & Johnson (J & J) is suing the American Red Cross for, wait for it ... using the red cross symbol on some commercial products the charity sells to raise funds for its disaster relief services.

 

The New Jersey-based maker of such things as Band-Aids[R], Rogaine[R], Tylenol[R] and Wart-Off[R], is arguing that it has exclusive rights to use the world famous symbol for its own first-aid products and is seeking a court injunction ordering the American Red Cross to stop using the symbol on its commercial products.

 

The care bears at J & J are also demanding that the Red Cross hand over all their first-aid and emergency preparedness products for immediate destruction and are calling for unspecified damages. Bless their hearts.

 

The non-profit disaster relief charity sells branded first-aid kits as part of its fundraising efforts. According to the organization, it received only $2 million in revenue from the sale of such products in 2006. In contrast, J & J received $53.3 billion in revenue over the same period. The American Red Cross meanwhile is facing a budget deficit after a record number of disasters in the region in the past few years, including Hurricane Katrina.

 

Incidentally, the first use of the Red Cross symbol was, er, by the Red Cross. The International Red Cross was formed in 1863 in Geneva, 14 years before J & J began using the symbol for its first-aid products. The American branch of the Red Cross was set up six years before J & J first started using one of the world's most famous icons for mere commerce.

 

It is likely going to take more than a few Band-Aids[R] for J & J to heal the wounds from all the negative publicity we expect to see regarding this case. Perhaps they should consider contracting the Red Cross to help them with this particular PR disaster.

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Guest spectr

i hope they win and put the red cross out of business for good...

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haha...yeah...that got me to "laugh out loud"

i would put it as my default myspace picture...but i dont think many people know about the lawsuit.

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Guest spectr
jj.jpg?t=1193533825

 

fucking great... I think you should make that into stickers....

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fucking great... I think you should make that into stickers....

 

you have my permission, although, by the time you're done it will be old news and the joke won't be relevent anymore.

Such is the way of the american media machine.

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I call bullshit. If not bullshit then shenanigans. They'd have to sue just about every army in the world that has a medic, too.

 

its not bullshit, that is an article straight out of the new internationalist, a reputable news publication, the issue number is there, check it out for yourself.

 

it is fuckin unbelievable though.

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