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GamblersGrin

Nike unveils shoe just for American Indians

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thats weird. in how long will we see these shoes on ebay and dudes from the lower east side to the burbs walking aroun with em on? only thing is, reservations are ridcuously poor. im not so sure they can do the whole ebay thing.

white will still be making trips to the res for sneakers and peyote now.

 

 

http://www.msnbc.msn.com/id/20980046/?gt1=10357

 

 

Nike unveils shoe just for American Indians

Product aims at promoting fitness among population with high obesity rates

 

070925_airnative_hmed_4p.hmedium.jpgNike product line manager Ann Marie Fallow shows the new Nike Air Native N7 shoe at Nike headquarters in Beaverton, Ore., Sept. 25.

 

 

Updated: 7:22 p.m. ET Sept 25, 2007

function UpdateTimeStamp(pdt) { var n = document.getElementById("udtD"); if(pdt != '' && n && window.DateTime) { var dt = new DateTime(); pdt = dt.T2D(pdt); if(dt.GetTZ(pdt)) {n.innerHTML = dt.D2S(pdt,((''.toLowerCase()=='false')?false:true));} } } UpdateTimeStamp('633263593333370000');BEAVERTON, Ore. - Nike on Tuesday unveiled what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.

“Nike is aware of the growing health issues facing Native Americans,” said Sam McCracken, manager of Nike’s Native American Business program. “We are stepping up our commitment ... to elevate the issue of Native American health and wellness.”

 

 

Nike said it is the first time it has designed a shoe for a specific race or ethnicity. It said all profits from the sale of the shoe will be reinvested in health programs for tribal lands, where problems with obesity, diabetes and related conditions are near epidemic levels in some tribes.

Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates. The average shoe width of men and women measured was three width sizes larger than the standard Nike shoe.

As a result, the Air Native is wider with a larger toe box. The shoe has fewer seams for irritation and a thicker sock liner for comfort.

Jerry Bread, outreach coordinator for the Native American Studies program at University of Oklahoma, said the idea was “fantastic” and addressed a core issue for tribes, though he was skeptical that the feet of people from so many tribes could be so similar.

“It’s an excellent gesture and I know it will get a lot of support from tribal people,” Bread said. “We stand to profit from it in our physical health and well being.”

Dr. Kelly Acton, director of the national diabetes program for Indian Health Services, said she was dubious of working with a corporation at first but said she was delighted with the result, saying Nike “bent over backwards” to design a shoe and respect public health needs.

The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy.

The design features several “heritage callouts” as one product manager described it, including sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky.

The company anticipates selling at least 10,000 pairs and raising $200,000 for tribal programs. At $42.80 wholesale, it represents less of a financial opportunity than a goodwill and branding effort.

“The reason I like it is that, even if there’s not a big Native American market, it gives people the impression there is a constituency that deserves attention,” said John Dickson, a member of the executive council of the Native American Leadership Alliance in Washington, D.C.

Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, said the product reflects how Nike does business.

The company prides itself on designing specifically for certain athletes and having close ties to its customers. Nike has been involved with the tribal community for years, supporting tribal athletic teams, events and other social initiatives.

“It reinforces the core of the Nike brand, which is: If you have a body you are an athlete,” Swangard said.

© 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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i guarentee 98% of what you own was manufactured under questionable circumstances.

 

even things i make myself, i make under questionable circumstances, just so i can bitch at myself and protest in front of my house.

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even things i make myself, i make under questionable circumstances, just so i can bitch at myself and protest in front of my house.

 

i used to do that until i tasered myself.

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only thing is, reservations are ridcuously poor.

 

 

 

 

CASINOS

 

 

you would think the $$$ from casinos would go to help their own people, but the alcoholism, and even meth use, among 'native americans' is ridiculously astounding. i dont want to cite the wronf number, its extremely high. plus, the living conditions on many of the reservation sis byond shit. the us govt. put homes out there in the 1970s as a part of some plan, and the things turned to shit shortly thereafter bc they were shit. its very similar to the trailers that were supposed to go new orlean after the katrina disaster, but instead sunk into the mud in mississippi where they were being stored. there was also chemical problems associated with the trailers and they had to be decontaminated. guess where those trailers were sent, to indian reservations aroun dthe country.

we took their land, and are still fucking them any which way but loose. [i just wanted to throw that movie reference in there.]

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indians are way more annoying than mexicans...

no wait...

either way fuck injuns and meshicans.

 

/no racism

 

are there american indians where you live taking all the jobs, like dishwasher and grounds keeper from white people who dont want those jobs anyway?

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are there american indians where you live taking all the jobs, like dishwasher and grounds keeper from white people who dont want those jobs anyway?

 

nope!

they all keep to their sides of the state.

the way it should be.

and by the way youre thinkin mexicans, not injuns.

theitookerjyabs!

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they should make shoes for indians (from India)...

 

i know when i was in switzerland they had a spicy chicken sandwich with curry sauce....gross.

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Oh man the racism in this thread is great.

 

Oh well, I went to college for basically free, I get a check in the mail every month, and I can't get sun burned. Life isn't too bad

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