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FONTS FONTS FONTS - The Official Typography Thread


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  • 2 weeks later...
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http://www.typographyserved.com/gallery/Varsity-Typeface/1568199

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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http://www.typographyserved.com/gallery/CS-Cacher/1390337

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Anamorphic Typography

 

An exploration of the potential and existing relationship between

architecture and typography

 

 

This project evolved out of a brief we had set ourselves as part of the assessment for our Foundation

Degree course at Chelsea College of Art & Design. From initially looking into the existing and possible

relationship between graphic design and architecture we discovered the process of anamorphosis as

used by the fine artist Felice Varini.

 

After researching and testing the process in our studio we began to search for an ideal architectural

space within our college buildings to execute our installation in. When planning an anamorphic

installation is it important to consider that to maximise the fracturing of the design, it is best to try

and touch as many plains as possible. We eventually decided to carry out our installation in a corridor

of our college (as shown in the images) using the long walls to maximise the distortion of the

letterforms. All of our work is site specific and we spend as long as possible discussing a choosing the

perfect architectural locations for our works.

 

We initially chose the phrase "It's more than just print" to challenge the conventional idea that graphic

design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is

also a comment on the technique as when viewed from the right viewpoint, the design looks as though

it is flat on a 2D plain.

 

For our second installation we chose the phrase “it’s a point of view” as a comment on the process of

anamorphosis where the design only becomes fully legible when viewed from a specific point of view.

This piece was also a comment on the the subjective nature of good design, given it’s placement in our

end of year exhibition featuring works by all of our peers.

 

Our work encourages the viewer to walk into and around typography, an immersive experience

considering that their usual relationship with type would normally be realised on a two dimensional

surface be it printed or computerised. Being able to appreciate it physically painted onto walls of

buildings which the viewers are used to interacting with every day draws attention to the beauty of

typography and at same time highlighting the architectural forms that it adorns.

 

 

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  • 2 weeks later...

Dunno how I slept on this thread. Got this from my parents last Christmas -

 

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"Just My Type is a book of stories about fonts. It examines how Helvetica and Comic Sans took over the world. It explains why we are still influenced by type choices made more than 500 years ago, and why the T in the Beatles logo is longer than the other letters. It profiles the great originators of type, from Baskerville to Zapf, as well as people like Neville Brody who threw out the rulebook. The book is about that pivotal moment when fonts left the world of Letraset and were loaded onto computers, and typefaces became something we realized we all have an opinion about. And beyond all this, the book reveals what may be the very best and worst fonts in the world – and what your choice of font says about you."

 

Love those old boxing posters up there too!

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