Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Sign in to follow this  
Smart

Advertising is a wart...

Recommended Posts

AKA My Grandma rocks the stations

 

Activists Target Paris Subway Ads

 

By JOHN LEICESTER

Associated Press Writer

PARIS

Suzanne, prim with neat snowy hair, gray anorak and white shirt fastened at the collar with a blue brooch, glanced furtively up and down the subway platform bustling with out-on-the-towners.

 

Slowly, the station emptied; the coast was clear. Spinning on her heels, a mischievous glint in her soft blue eyes, she whipped a red wax crayon from her handbag and, wielding it sword-like, scrawled her fury across a billboard advertising home appliances.

 

"TOO MANY THINGS, NOT ENOUGH POETRY!" she wrote.

 

Pow! Thus another blow was struck in a fight raging in France against advertising. The attackers are a small but determined band of campaigners for whom ads are a plague. Their battlegrounds are the tunnels and platforms of Paris' subway, and bus stops in other towns. Their targets: companies that make capitalism tick.

 

Organizing over the Internet, hunted by the forces of order, these urban guerrillas are focusing debate on advertising's power. Is there too much of it? Should we fight back?

 

For Suzanne, a 63-year-old political militant since she first threw stones at police during student riots that shook France in 1968, the answer to those questions is "Yes."

 

"Capitalism needs consumerism to survive," she said. "If we get rid of advertising, we get rid of consumerism and that will get rid of capitalism."

 

Mmmmmm. It's hard to envisage the foundations of the global economy toppling anytime soon. But the anti-advertising movement has provoked a counterattack from French advertising giant Publicis and Paris' public transportation operator, the RATP.

 

Joining forces, the two firms are taking 62 anti-ad militants to court on Wednesday, seeking $1.2 million in damages for destruction wreaked and scrawled on billboards.

 

Suzanne is not among those 62, but the threat of fines scares her enough she won't give her surname. Nevertheless, she campaigns on, riding the Metro with a band of like-minded teenagers one recent Saturday, trailing destruction in their wake.

 

Pssssshhhhhh. Louis, 16, worked quickly but efficiently with a can of black spray paint. "ADVERTISING NUMBS YOU" read his still-dripping slogan on a billboard for the movie "Shrek 2."

 

"Walt Disney. Hollywood. Big budget. No good," he muttered by way of explanation before sprinting down the platform to attack another billboard before a train pulled in.

 

"It's joy," he said, describing how it felt to spray. "It's a real pleasure to finally be able to resist."

 

France's anti-advertising campaign to some extent dovetails with a larger movement against globalization that regularly protests meetings of the World Trade Organization, the Group of Eight industrial nations and other "capitalist" bodies.

 

One of Suzanne's band, Christophe, 17, said he traveled to the Alps last June to protest a G-8 summit.

 

Suzanne's group changed subway lines every three or four stations to avoid being spotted by security agents. At each station, they first followed other passengers heading toward the exits. Then, having determined no guards were lurking in the tunnels, they doubled back to set to work spraying and tearing down ads.

 

In all, militants damaged 3,500 posters that Saturday, says Metrobus, a Publicis subsidiary that sells the subway's advertising space. It says it has to compensate firms whose ads are targeted.

 

Suzanne's group alone attacked more than 50 billboards in at least eight stations. At one stop, they happened across other campaigners slapping up stickers saying, "Every day I wash my brain with advertising," mocking laundry detergent ads.

 

"Advertising is a one-way message that amounts to harassment," said Nicolas, a teacher in his 30s. "We should have the right to refuse it."

 

The RATP, which transports millions of Parisians each day, is not happy to find itself on the front line. It believes Paris' public is on its side, citing a survey it commissioned last month in which 73 percent of 800 people questioned said advertisements make their public transport journeys "more agreeable and less monotonous" and 75 percent said they disapproved of the anti-ad militants.

 

"These people are on the wrong side of the law. We can't let this type of action go unchallenged," said RATP spokesman Fabien Contino.

 

The RATP says the $74 million to $86 million it earns each year from selling advertising space could buy 300 new buses. Contino said ticket prices would rise by 5 percent if there were no ad, an increase equal to just seven cents.

 

But in a small victory for the campaigners, the RATP on Monday and for the next 10 days freed up space on 47 billboards in 24 stations for people to write what they like.

 

"The RATP offers this space of free expression," said a company notice on one white board at the Strasbourg-Saint Denis station. "Thank you for respecting this initiative by reacting only on this poster and by avoiding all injurious and discriminatory comments."

Share this post


Link to post
Share on other sites
This forum is brought to you by the 12ozProphet Shop.
This forum is brought to you by the 12ozProphet Shop.
This forum is brought to you by the 12oz Shop.

DAMN FRENCHIES, HAHAHA, nice smart, damn right there is a need for more poetry:lol: Anyway, what up dude, where did you find that article? Fuck advertising, and i think i finally know what those billboards whit the words without the K are for, they are for the cable company Knowlogy , i saw one of their billboards with their name with a slogan "the one with the silent K". Peace

Share this post


Link to post
Share on other sites

No. Advertising would be trying to influence someone to buy something or vote for someone or something. They aren't relly trying to convince someone to buy anything.

Share this post


Link to post
Share on other sites

Their motivations (like writers') are far purer than the companies that use the billboards to sell products. They're motivated purely by profit...oh and satan, satan motivates them too...

Share this post


Link to post
Share on other sites
Originally posted by ODS-1

No. Advertising would be trying to influence someone to buy something or vote for someone or something. They aren't relly trying to convince someone to buy anything.

 

but they are convincing people NOT to buy products or use services

thereby advertising

 

example: the 'truth' anti smoking ads

Share this post


Link to post
Share on other sites
Originally posted by Mr Milk85

They're motivated purely by profit...oh and satan, satan motivates them too...

 

the anti advertisers are just jealous of the money big companies bring in

 

i would love to see an anti advertiser person

live purely off companies and services that dont advertise

Share this post


Link to post
Share on other sites
Originally posted by When

arent these folk just advertising anti-advertisement?

 

Check out the big brain on When!

Share this post


Link to post
Share on other sites
Originally posted by Smart

Check out the big brain on When!

 

well i did win the second grade spelling bee... almost

 

Smartass.

Share this post


Link to post
Share on other sites

Hey, I wasn't dissin... you're on point...

 

this whole thing is more of a property issue than an advertising thing, both sides have definate views over how the space needs to be used but both are using the same space to actively market their ideas to the public...

 

AND, one side seems to want to muddy the water by being 'anti-ads' but their really 'pro-something else'... which is maybe communism? Definately anti-capitalist but... I can't tell with the French...

 

 

Best quote justifying advertising against advertising:

"Advertising is a one-way message that amounts to harassment," said Nicolas, a teacher in his 30s. "We should have the right to refuse it."

Share this post


Link to post
Share on other sites
Guest imported_b0b
Originally posted by When

the anti advertisers are just jealous of the money big companies bring in

 

 

You are so way off the mark it hurts.

Share this post


Link to post
Share on other sites
Originally posted by b0b

You are so way off the mark it hurts.

 

you know what i probably am

 

but...

obviously this anti movement amounts to something deeper

than these people not wanting to look at advertisements

 

what it is, im not sure

 

they must know that they arent going to change the way the world turns

 

im drinking a budweiser right now and im enjoying it,

god damn that advertising

Share this post


Link to post
Share on other sites

graffiti in general is advertising, marketing even. putting up your word [brand] in the most high profile spots, trying to get bigger and more colourful than everyone else, trying to wipe out the competition. meh, i'm tired.

Share this post


Link to post
Share on other sites
Originally posted by coldmilkcup

graffiti in general is advertising, marketing even. putting up your word [brand] in the most high profile spots, trying to get bigger and more colourful than everyone else, trying to wipe out the competition. meh, i'm tired.

cold-cup got a good point... but a writer isnt profitting off of advertising his or her name except maybe in fame which doesnt directly line the pockets. unless your purchasing a haze tee-shirt or an unlearn poster. if a writer is selling goods and using his or her trade to promote those goods than what is the difference between the writer and the sales marketing team at nike? its all capitalism but no one hates on the writer because the writer is the underdog and he is not renting advertising spots, he is taking them (and in effect creating a "disservce" to his community through vandalism). but as the writers product line grows so does his need for outside help and corprate systems. sure shepards obey giant campaign is refreshing but when it comes down to it, he is still selling something. dont get me wrong i respect all of the work and artists i have mentioned, i was just unearthing examples to support my point. even though people dis capitalism, consumerism, or advertising; at the same time they buy into it. which is dirtier? using anti-advertising techniques to aquire money or making money the old fasioned way and pay for 30 second comercial time slot?

Share this post


Link to post
Share on other sites
Originally posted by rinse

cold-cup got a good point... but a writer isnt profitting off of advertising his or her name except maybe in fame which doesnt directly line the pockets. unless your purchasing a haze tee-shirt or an unlearn poster. if a writer is selling goods and using his or her trade to promote those goods than what is the difference between the writer and the sales marketing team at nike? its all capitalism but no one hates on the writer because the writer is the underdog and he is not renting advertising spots, he is taking them (and in effect creating a "disservce" to his community through vandalism). but as the writers product line grows so does his need for outside help and corprate systems. sure shepards obey giant campaign is refreshing but when it comes down to it, he is still selling something. dont get me wrong i respect all of the work and artists i have mentioned, i was just unearthing examples to support my point. even though people dis capitalism, consumerism, or advertising; at the same time they buy into it. which is dirtier? using anti-advertising techniques to aquire money or making money the old fasioned way and pay for 30 second comercial time slot?

Graffiti is taking back what's yours.

Share this post


Link to post
Share on other sites
Originally posted by When

but they are convincing people NOT to buy products or use services

thereby advertising

 

example: the 'truth' anti smoking ads

But it's not to make a profit. I mean, you have a point, but I don't consider it advertising.

Share this post


Link to post
Share on other sites
Originally posted by ODS-1

Graffiti is taking back what's yours.

i understand that but why dis capitalism, then turn around a harvest moneys in a capitalist fashion?

Share this post


Link to post
Share on other sites

...you guys don't seem to see the forrest through the trees...

 

...try to get a grasp of the larger issues at work and you might have a better idea of why groups are targeting advertising...

Share this post


Link to post
Share on other sites

^^^ cant speak for everyone here but i understand why groups like suzannes mentioned in the original text is attacking advertising but for my part the topic has morphed slightly. same ballpark just a different game. but if somebody cant see the forest, perhaps you could point out which trees are blocking the view.

Share this post


Link to post
Share on other sites

Advertising might get someone to purchase an item once. Then it's up to the product to convince the person to purchase it again. Ads exist to persuade and diferentiate between products and brands. If people are blaming the ads for there spending habits then that isn't saying much for their intelegence. You purchase a product, it sucks, no matter how much more advertising for it you see you won't buy it again... vice-versa. Consumers need to be inteligent with their buying power.

Share this post


Link to post
Share on other sites

Yes but the usefullness of the product doesn't mean shit anymore...companies(like Nike, McDonalds, Starbucks, etc, etc) don't advertise utility...they advertise image. They drum their 'brand image' into your skull 24 hours a day with constant unscrupulous marketing tactics. And people buy into that, that's why people pay $100 for a sweater when they could get exactly the same product, minus the meaningless brand, for a fraction of the price. As well as this brand saturation, these companies ruin countless lives worldwide with their fucking mandatory 24 hour shifts for 20c a day for fucking kids in some country they know nobody gives a shit about and they can get away with it...

 

...read 'No Logo'...

Share this post


Link to post
Share on other sites
Guest imported_b0b
Originally posted by rinse

i understand that but why dis capitalism, then turn around a harvest moneys in a capitalist fashion?

 

Yo I didn't know ODS ran a multi national that used 3rd world kids to make shit.. ODS hook us up with some of the loot.

 

 

Just cos you are anti-advertising it doesn;t mean you want to live in a wigwam and be part of a commune. Go and get enlightened a little rinse before you spout anything else on here, as your understanding of basic political theory is low.

Share this post


Link to post
Share on other sites
Guest imported_b0b
Originally posted by porque

...try to get a grasp of the larger issues at work and you might have a better idea of why groups are targeting advertising...

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

×
×
  • Create New...