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favorite toofpase....


Hank Parker

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Guest FearIncarn8

ITS ALL ABOUT AUQAFRESH EXTREME~! mother fucking citrus mint action, the fucking toothpaste is orange people. orange! it tastes AMAZING.

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yeah right

 

that new jazzy stuff endorsed by Emeril

 

http://img.slate.msn.com/media/1/123125/2065969/2076253/2088258/emeril.jpg'>

 

Crest's Recipe for Success?

The toothpaste giant turns to TV chef Emeril Lagasse.

By Thomas Mucha, September 18, 2003

 

 

Will it work? Probably -- if consumers can get over the yuck factor (combining toothpaste with food is inherently unappealing, at least to this discerning palate). That said, there are some sound strategies underpinning this new marketing partnership. Emeril is undoubtedly popular, even loved. Emeril Live, Lagasse's popular Food Network television program, reaches 70 million U.S. homes. He's also written seven successful cookbooks and opened nine high-profile restaurants around the country. This undeniable celebrity will help increase the visibility of the new Crest brand. And when you get down to it, one toothpaste is pretty much like the next (you put it on your toothbrush, it cleans your teeth), so any trick to differentiate products in this generic category is worth a shot. Moreover, by developing new and nontraditional toothpaste flavors -- and then aggressively marketing them -- Crest is striving for the kind of innovation that's necessary to keep old customers and reach new markets. (Crest even claims that cinnamon and citrus flavors appeal particularly to Latino and African American tastes -- markets traditionally underserved by the company.)

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