Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Sign in to follow this  
Nic Thamaire

By Invitation Only ( Graffiti crew tags Valentino)

Recommended Posts

By Invitation Only

Graffiti crew tags Valentino


Friday, January 30, 2004


WHAT: Invite for the Valentino R.E.D. dinner and party.


WHO: New York graffiti crew IRAK hand-tags 2,000 party and 200 dinner invites.


WHERE: People’s Revolution PR office, New York.


STORY: Looking for an edgy angle for the party, Valentino USA contacted Kelly Cutrone of People’s Revolution. She suggested IRAK do the invites but warned the company that the LES graffiti crew had probably ripped off a few red carpet gowns from their stores: IRAK stands for “I steal clothes off RAcKs. Hey, we all suffer for our art…


KELLY COMMENTS: “I bought the movie rights to a story written on these guys two years ago in Dazed and Confused. I eventually met them and they were into it. We found this red plastic for the invite and then discovered there were only 250 pieces of the stuff in the world. Then we decided to do the dinner invite in red and the party in clear. These are expensive invites, they have to be hand-tagged, and then [professionally] dried before being sent out. I have to keep an eye on these boys though—they keep trying to add the odd vulgarity on an invite. I said it wouldn’t be appreciated.”


DASH FROM IRAK COMMENTS: “It’s going all right down here, having a good time and pretty pleased with the invites. We just spoke with Guy Trebay, The New York Times dude, about what we’re about. It’s cool.”


SCOOP: These are collector’s items, so hang on to them. Kelly claims they could be worth $1000 in an exhibition or make the perfect gift for the person who has everything.


ADDED BONUS: As a gift, the cantankerous crew is also tagging Valentino t-shirts to be handed out at the event.


THE DAMAGE: Tagged elevators and sticky fingers in the showroom.




Share this post

Link to post
Share on other sites
This forum is supported by the 12ozProphet Shop, so go buy a shirt and help support!
This forum is brought to you by the 12ozProphet Shop.
This forum is brought to you by the 12oz Shop.
Originally posted by Nic Thamaire

IRAK stands for “I steal clothes off RAcKs."


Ah... no wonder they shortened it...

Share this post

Link to post
Share on other sites

These guys better still be around when the NY art world decides they aren't 'cool' anymore. Props to them making money.

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Create New...