Pretty much all of this. Don't like clothing labels, would never wear an Izod lizard or a Polo pony. But I do like when I find a good independent or counterculture type one. I have a polo shirt and it has an embroidered jockey falling off a horse on the chest, a parody of Polo.
RUN-DMC said it best- Calvin Klein's no friend of mine, don't want nobody's name on my behind. And that was in 84!