I can tell you that it's 99% gimmick. They brewed Punk at the bottom of the ocean, wowee, they used the same yeast as in Zeitgeist, and magically it's become a 7.5% beer from a 5.2% recipe? No way on God's green is that the same beer that went to the bottom of the sea.
The Paradox was awesome. I like a lot of their brews, really. But the price is complete bullshit.