Man, where to start...
I read through as much of the previous comments as I could. Not only because I have a ridiculous amount of work to get done but because a lot of the same sentiment was being echoed. I don't mean that negatively in any way. I think it's a symptom of the times. There has been a long stretch of reducing the conversation down into sound bytes and headlines. It's difficult for people, myself included to put the time into sitting down and focusing on a lengthy conversation.
Regarding social media, I use Instagram to share with a small group of people that I want to stay connected with. I use it to follow people's work that I like. I use it to sell from time to time. I use it to look at stupid memes that make me laugh. I don't use it to communicate, although, that's how I came to this conversation so I am glad that it happened and can appreciate that it is a medium that can be used for communication.
I can't stand Facebook. It epitomizes the headline and sound byte culture we live in. I don't know how many times I've pointed people to correct information after they shared something after only reading the headline. Or, things like reading through an argument saying Obama was a terrible president for playing golf during hurricane Katrina...
People don't take the time anymore to invest even in communication. I can't recall a meeting that I've been in where people aren't on their phones. That's in a "professional" setting where you're paid to focus. Social and personal settings are even worse.
It's an interesting personal problem for me. I don't like how technology is consumed but I work in technology and create things that people consume. I have done painful amounts of research on how to create things so that people enjoy using them to the point that they are borderline addictive. I get the audience.
I remember the days of hand made zines. I remember having to go on a hunt to find a copy of Can Control because there were only a few shops around. I just had a conversation about having to make my own fat caps "back in the day". I remember the scarcity of finding graffiti paraphernalia because it was still a sub-culture. That made us hungry for information. That's what made 12oz work so well. We hung out here because it was a wealth of information that we couldn't get instantaneously.
The audience today has a hunger for instant gratification. They have a hunger for sound bytes and headlines because they have largely grown up being bombarded by media to the point that they can't consume it all, so they grab little bites here and there. Information and media are available everywhere at all times. Everything comes to you nowadays. We even have UberEats. You can have McDonald's delivered to you. You can have your groceries delivered to you. You can shop at Target and have them load it into your car while you sit on your phone. You don't have to focus on doing anything.
The funny/scary thing is, business wants to target this market so badly and the only way to reach them is to penetrate that short attention span with more headlines and sound bytes.
Maybe the way to get their attention is to offer them some depth?
With all of that being said (not that you read it all ;)), I think it would be great for 12oz to come back. I think some people need a place to have real conversations.
Keep it up.