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this dvd will self destruct


WatcherSB

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the DVD release of a new holiday movie starring Penelope Cruz and Susan Sarandon will be part of an experiment that may provide clues about how movies will be distributed in the future.

 

The DVD release comes with a hitch: The $4.99 disc will be coated with a chemical that makes the movie unplayable 48 hours after the package has been opened.

 

The point of the self-destructing discs? Producers of "Noel" hope they will help whip up preliminary buzz for the film, while preserving sales of a permanent DVD that will be released later.

 

Walt Disney Co. is using the same technology, known as Flexplay, on a trial basis in certain markets around the country, offering disposable versions of already-released movies for consumers who don't want the hassle of returning a rental DVD.

 

That logic is shifting, especially as the industry confronts a rise in bootleg DVDs and illicit online movie trading. "We are looking at ways to get content into the home much sooner," says Mitch Singer, executive vice president for the digital policy group at Sony Pictures Entertainment, a unit of Japan's Sony Corp. "When we figure out a way to get content into the home securely, we'll consider new business models."

 

Selling a movie into the home on a pay-per-view basis around the same time it hits theaters is the most likely first change, once studios find a piracy-proof way to do it. The idea is to appeal to those who like to see new movies but can't make it to the theaters -- say, parents with young children. To maximize revenue and avoid cannibalizing box-office sales, studios would likely sell such movies at a high price -- perhaps the cost of six to eight adult movie tickets. But at that price, the movie would need to deliver the value of a big Hollywood blockbuster like "Spider-Man," not a modest independent film such as "Noel."

 

Starting next month, the disposable DVD version of "Noel" will be featured on Amazon.com Inc.'s home page. And moviegoers at 500 Regal theaters around the country will get a chance for a sneak preview: Minidiscs featuring a short clip of the movie will come free with the purchase of any large drink.

 

Copyright © 2004 Dow Jones & Company, Inc. All Rights Reserved.

 

Whole story at http://pf.channel.aol.com/moneytoday/wsj/h...est/noeldvd.adp

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also, when the article was posted about a year or something ago there were many concerns about waste management. they companies claimed these disks would be recyclable but the enviromentalists (or whoever) said that doesn't mean anything, hardly anyone would would recycle it if their community doesnt have seperate recycle bins outside of their house.

 

 

and i think they are right.

 

i know im not buying that shit.

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Originally posted by WatcherSB@Nov 12 2004, 02:02 PM

To maximize revenue and avoid cannibalizing box-office sales, studios would likely sell such movies at a high price -- perhaps the cost of six to eight adult movie tickets.

also... that's insane. we're talking anywhere from $50 to $80 here..... who the hell would pay that for a movie?!

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this has been around for a while i got one of those dvds about a year ago it fucked up before 48 hours was over shit sucked but i really dont see these going into mass production.

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