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this dvd will self destruct

Discussion in 'Channel Zero' started by WatcherSB, Nov 12, 2004.

  1. WatcherSB

    WatcherSB Junior Member

    Joined: Oct 8, 2004 Messages: 151 Likes Received: 0
    the DVD release of a new holiday movie starring Penelope Cruz and Susan Sarandon will be part of an experiment that may provide clues about how movies will be distributed in the future.

    The DVD release comes with a hitch: The $4.99 disc will be coated with a chemical that makes the movie unplayable 48 hours after the package has been opened.

    The point of the self-destructing discs? Producers of "Noel" hope they will help whip up preliminary buzz for the film, while preserving sales of a permanent DVD that will be released later.

    Walt Disney Co. is using the same technology, known as Flexplay, on a trial basis in certain markets around the country, offering disposable versions of already-released movies for consumers who don't want the hassle of returning a rental DVD.

    That logic is shifting, especially as the industry confronts a rise in bootleg DVDs and illicit online movie trading. "We are looking at ways to get content into the home much sooner," says Mitch Singer, executive vice president for the digital policy group at Sony Pictures Entertainment, a unit of Japan's Sony Corp. "When we figure out a way to get content into the home securely, we'll consider new business models."

    Selling a movie into the home on a pay-per-view basis around the same time it hits theaters is the most likely first change, once studios find a piracy-proof way to do it. The idea is to appeal to those who like to see new movies but can't make it to the theaters -- say, parents with young children. To maximize revenue and avoid cannibalizing box-office sales, studios would likely sell such movies at a high price -- perhaps the cost of six to eight adult movie tickets. But at that price, the movie would need to deliver the value of a big Hollywood blockbuster like "Spider-Man," not a modest independent film such as "Noel."

    Starting next month, the disposable DVD version of "Noel" will be featured on Amazon.com Inc.'s home page. And moviegoers at 500 Regal theaters around the country will get a chance for a sneak preview: Minidiscs featuring a short clip of the movie will come free with the purchase of any large drink.

    Copyright © 2004 Dow Jones & Company, Inc. All Rights Reserved.

    Whole story at http://pf.channel.aol.com/moneytoday/wsj/h...est/noeldvd.adp
  2. <KEY3>

    <KEY3> Veteran Member

    Joined: Mar 24, 2004 Messages: 6,878 Likes Received: 2
    it wont fly. sales of those discs will be shit
    AND mostly..... the hardware makers will probably
    say something like 'playing these discs will void your warranty, sucker!'
  3. iloveboxcars

    iloveboxcars 12oz Royalty

    Joined: Jul 29, 2002 Messages: 20,506 Likes Received: 450
    also, when the article was posted about a year or something ago there were many concerns about waste management. they companies claimed these disks would be recyclable but the enviromentalists (or whoever) said that doesn't mean anything, hardly anyone would would recycle it if their community doesnt have seperate recycle bins outside of their house.

    and i think they are right.

    i know im not buying that shit.
  4. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    so you have 48 hrs to rip the dvd to a computer and burn a non self destructing dvd.
  5. GamblersGrin

    GamblersGrin Elite Member

    Joined: Sep 24, 2003 Messages: 3,243 Likes Received: 16
    remember when the chief from inspector gadget would blow up. yeah. what a rip off.

  6. WatcherSB

    WatcherSB Junior Member

    Joined: Oct 8, 2004 Messages: 151 Likes Received: 0
    ^just what I was thinking............
  7. Herbivore

    Herbivore Senior Member

    Joined: Oct 12, 2004 Messages: 1,431 Likes Received: 1
    some online dvd rental companies are already doing this... so that you never have to worry about the hassle of returning anything...

    * and now that i finish reading the original post like i should have in the first place, i realize that my info has already been posted.....
  8. Herbivore

    Herbivore Senior Member

    Joined: Oct 12, 2004 Messages: 1,431 Likes Received: 1
    also... that's insane. we're talking anywhere from $50 to $80 here..... who the hell would pay that for a movie?!
  9. WatcherSB

    WatcherSB Junior Member

    Joined: Oct 8, 2004 Messages: 151 Likes Received: 0
    I think there are some movie/game companies working on these dvds to perfect this idea so one day all movie/game rental stores have dvds that cant either be copied or stop working.
  10. spectr

    spectr Guest

    this has been around for a while i got one of those dvds about a year ago it fucked up before 48 hours was over shit sucked but i really dont see these going into mass production.
  11. fermentor666

    fermentor666 Veteran Member

    Joined: Sep 27, 2003 Messages: 8,152 Likes Received: 15
    This will fly like DIVX (not the software) players did.

    Stop the MPAA.
  12. Kr430n5_666

    Kr430n5_666 Banned

    Joined: Oct 6, 2004 Messages: 19,229 Likes Received: 30
  13. Intangible

    Intangible 12oz Legend

    Joined: Jul 9, 2001 Messages: 17,479 Likes Received: 7
    seems like the shit could fuck up a dvd player....fuck that.
  14. WatcherSB

    WatcherSB Junior Member

    Joined: Oct 8, 2004 Messages: 151 Likes Received: 0
    yes it could like right when the dvd stops working

    maybe lawsuits will happen from this.............
  15. MOOGLE?

    MOOGLE? 12oz Loyalist

    Joined: May 23, 2000 Messages: 11,495 Likes Received: 502
    ?? dont know why but it makes me think of keith harring's work for iehp..

    yea those dvd thing suck.. mine lasted about 22 hours