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The Olsen Twins, 1 billion $$$ and targeting boys

Discussion in 'Channel Zero' started by imported_Europe, Apr 4, 2003.

  1. Olsen twins fashion Wal-Mart video show
    By Dean Goodman
    LOS ANGELES (Reuters) - Teen entertainment moguls Mary-Kate and Ashley Olsen are joining forces with No. 1 discount retailer Wal-Mart Stores Inc. to bring the buzz of an international fashion show to Anytown, USA.
    The 16-year-old twins, famed for their cherubic smiles and top-selling home videos, CDs, books and video games, will unveil their spring/summer fashion line via satellite in Wal-Mart's 2,800 stores across the United States on April 5.
    Video monitors tuned to Wal-Mart's PICS television network will screen a 30-minute fashion show, during which age-appropriate models will show off apparel and accessories from the mary-kateandashley line, which is made for toddlers and ``'tween'' girls aged from six to 14.
    The video was culled from a fashion preview that took place in Toronto in February. After it screened in more than 200 Wal-Mart Canada stores the following month, year-on-year sales of Olsen products almost doubled, said Robert Thorne, CEO of the twins' Dualstar Entertainment Group LLC banner. He said the fashion show could reach between 5,000 and 6,000 customers per U.S. store.
    Talks are under way to screen the video at Wal-Mart's ASDA stores in Britain, with plans to distribute it worldwide via broadcast and cable TV, DVD and home video.

    The twins, who are currently studying hard for their college SATs, were heavily involved in the clothing design. The spring line is heavy on pastels, said Judy Swartz, Dualstar's VP of fashion; the summer line is more denim and henna colors. Sportswear, sleepwear and intimates are the top-selling items, she added.
    Bentonville, Ark.-based Wal-Mart has been the exclusive vendor of the Olsens' fashion line since January 2001. Last year, apparel accounted for about three-quarters of the estimated $1 billion in retail sales racked up by the pair. Dualstar generated revenues of about $50 million last year, and net profits were ``very close'' to that figure because of the firm's low overhead, Thorne said.
    Advertising at Dualstar is virtually non-existent. Still, the Olsens have remained hugely popular since landing a co-starring role as toddlers in the ABC sitcom ``Full House,'' as other young stars have come and gone over the years.
    ``There are no challenges. I know it sounds arrogant,'' Thorne said of the twins' prospects. ``We continue to have new opportunities with older demographics as they get older. But we also continue to make new products for the 'tweens and the toddlers.''

    Already, grown women are buying the Olsens' cosmetics, and petite women are buying the 'tween apparel. Dualstar will launch apparel for infants, newborns and plus-size types this year, and even expects to break into clothing for boys.''
    ``If Donna Karan can sell to men and Giorgio Armani can sell to girls, why can't we sell to men? We just don't know what age we'll start with. Everybody thinks I'm insane, but I'm sure that we'll succeed,'' Thorne said.
    Separately, Sony Corp's Columbia Records label has reissued the 10 CDs originally recorded by the twins when they were aged six to 12. The worldwide deal allows the CDs to reach many foreign territories for the first time.
    Nine CDs, including ``Brother for Sale'' and ``You're Invited To Mary-Kate and Ashley's Sleepover Party,'' were released on April 1 in the United States and Canada via the twins' Dualstar Records banner. A Christmas title is set for release in the fourth quarter. The Olsens have sold nearly 2 million copies of their CDs, said Dualstar spokesman Michael Pagnotta.
  2. Methodz

    Methodz Member

    Joined: Mar 29, 2003 Messages: 333 Likes Received: 0
    I don't beat on women but these 2 are an exeption in my eyes.
  3. Methodz

    Methodz Member

    Joined: Mar 29, 2003 Messages: 333 Likes Received: 0
    hahaha That's right Olsen twins...Targeting the average conviced child porn fiend with there #1 smash hit `You're Invited To Mary-Kate and Ashley's Sleepover Party,''
  4. krie

    krie Guest

    id bone em..
  5. sneak

    sneak Guest

    without a doubt krie, without a doubt...
  6. When

    When 12oz Loyalist

    Joined: May 4, 2000 Messages: 10,294 Likes Received: 3
  7. sneak

    sneak Guest

    ^^so what, id hit it
  8. krie

    krie Guest

    id be back for seconds too :D
  9. krie

    krie Guest

    post em urself
  10. BROWNer

    BROWNer Guest

    i'd rather punch the shit out of them.
    way too cutesy/annoying/talentless/rich.
  11. Secret

    Secret Elite Member

    Joined: Apr 20, 2000 Messages: 3,169 Likes Received: 0
    So which one of you boys are going to Walmart to get some Mary-Kate and Ashley Olson gear tomorrow?


    Joined: Apr 30, 2002 Messages: 711 Likes Received: 0
  13. LocoLars

    LocoLars New Jack

    Joined: Mar 25, 2003 Messages: 55 Likes Received: 1
    k-mart is the shit cuz they going out of buisness and all the cameras are gone:eek:
  14. Born Loser

    Born Loser New Jack

    Joined: Sep 14, 2001 Messages: 63 Likes Received: 0

    OH YEAH!!!
    you know where to find me on April 5

    TEEHEEHEE Member

    Joined: Jul 10, 2002 Messages: 761 Likes Received: 0
    Ok then no photos BYE--------->