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The Olsen Twins, 1 billion $$$ and targeting boys

Discussion in 'Channel Zero' started by imported_Europe, Apr 4, 2003.

  1. The Olsen Twins, 1 billion $$$ and targeting boys

    Discussion started by imported_Europe - Apr 4, 2003

    Olsen twins fashion Wal-Mart video show
    By Dean Goodman
    LOS ANGELES (Reuters) - Teen entertainment moguls Mary-Kate and Ashley Olsen are joining forces with No. 1 discount retailer Wal-Mart Stores Inc. to bring the buzz of an international fashion show to Anytown, USA.
    The 16-year-old twins, famed for their cherubic smiles and top-selling home videos, CDs, books and video games, will unveil their spring/summer fashion line via satellite in Wal-Mart's 2,800 stores across the United States on April 5.
    Video monitors tuned to Wal-Mart's PICS television network will screen a 30-minute fashion show, during which age-appropriate models will show off apparel and accessories from the mary-kateandashley line, which is made for toddlers and ``'tween'' girls aged from six to 14.
    The video was culled from a fashion preview that took place in Toronto in February. After it screened in more than 200 Wal-Mart Canada stores the following month, year-on-year sales of Olsen products almost doubled, said Robert Thorne, CEO of the twins' Dualstar Entertainment Group LLC banner. He said the fashion show could reach between 5,000 and 6,000 customers per U.S. store.
    Talks are under way to screen the video at Wal-Mart's ASDA stores in Britain, with plans to distribute it worldwide via broadcast and cable TV, DVD and home video.

    $1 BILLION IN SALES
    The twins, who are currently studying hard for their college SATs, were heavily involved in the clothing design. The spring line is heavy on pastels, said Judy Swartz, Dualstar's VP of fashion; the summer line is more denim and henna colors. Sportswear, sleepwear and intimates are the top-selling items, she added.
    Bentonville, Ark.-based Wal-Mart has been the exclusive vendor of the Olsens' fashion line since January 2001. Last year, apparel accounted for about three-quarters of the estimated $1 billion in retail sales racked up by the pair. Dualstar generated revenues of about $50 million last year, and net profits were ``very close'' to that figure because of the firm's low overhead, Thorne said.
    Advertising at Dualstar is virtually non-existent. Still, the Olsens have remained hugely popular since landing a co-starring role as toddlers in the ABC sitcom ``Full House,'' as other young stars have come and gone over the years.
    ``There are no challenges. I know it sounds arrogant,'' Thorne said of the twins' prospects. ``We continue to have new opportunities with older demographics as they get older. But we also continue to make new products for the 'tweens and the toddlers.''

    TARGETING BOYS
    Already, grown women are buying the Olsens' cosmetics, and petite women are buying the 'tween apparel. Dualstar will launch apparel for infants, newborns and plus-size types this year, and even expects to break into clothing for boys.''
    ``If Donna Karan can sell to men and Giorgio Armani can sell to girls, why can't we sell to men? We just don't know what age we'll start with. Everybody thinks I'm insane, but I'm sure that we'll succeed,'' Thorne said.
    Separately, Sony Corp's Columbia Records label has reissued the 10 CDs originally recorded by the twins when they were aged six to 12. The worldwide deal allows the CDs to reach many foreign territories for the first time.
    Nine CDs, including ``Brother for Sale'' and ``You're Invited To Mary-Kate and Ashley's Sleepover Party,'' were released on April 1 in the United States and Canada via the twins' Dualstar Records banner. A Christmas title is set for release in the fourth quarter. The Olsens have sold nearly 2 million copies of their CDs, said Dualstar spokesman Michael Pagnotta.
     
  2. Methodz

    Methodz 12oz Member

    Joined:
    Mar 29, 2003
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    333

    Methodz - Replied Apr 4, 2003

    I don't beat on women but these 2 are an exeption in my eyes.
     
    Methodz - Rank: 12oz Member - Messages:
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  3. Methodz

    Methodz 12oz Member

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    Methodz - Replied Apr 4, 2003

    hahaha That's right Olsen twins...Targeting the average conviced child porn fiend with there #1 smash hit `You're Invited To Mary-Kate and Ashley's Sleepover Party,''
     
    Methodz - Rank: 12oz Member - Messages:
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  4. krie

    krie Guest

    krie - Replied Apr 4, 2003

    id bone em..
     
  5. sneak

    sneak Guest

    sneak - Replied Apr 4, 2003

    without a doubt krie, without a doubt...
     
  6. When

    When 12oz Loyalist

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    When - Replied Apr 4, 2003

    famewhores.
     
    When - Rank: 12oz Loyalist - Messages:
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  7. sneak

    sneak Guest

    sneak - Replied Apr 4, 2003

    ^^so what, id hit it
     
  8. krie

    krie Guest

    krie - Replied Apr 4, 2003

    id be back for seconds too :D
     
  9. krie

    krie Guest

    krie - Replied Apr 4, 2003

    post em urself
     
  10. BROWNer

    BROWNer Guest

    BROWNer - Replied Apr 4, 2003

    i'd rather punch the shit out of them.
    way too cutesy/annoying/talentless/rich.
     
  11. Secret

    Secret 12oz Elite Member

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    Secret - Replied Apr 4, 2003

    So which one of you boys are going to Walmart to get some Mary-Kate and Ashley Olson gear tomorrow?
     
    Secret - Rank: 12oz Elite Member - Messages:
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  12. VAITOMANOCU

    VAITOMANOCU 12oz Member

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    VAITOMANOCU - Replied Apr 4, 2003

    fuck a wal-mart
     
    VAITOMANOCU - Rank: 12oz Member - Messages:
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  13. LocoLars

    LocoLars New Jack

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    LocoLars - Replied Apr 4, 2003

    k-mart is the shit cuz they going out of buisness and all the cameras are gone:eek:
     
    LocoLars - Rank: New Jack - Messages:
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  14. Born Loser

    Born Loser New Jack

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    Born Loser - Replied Apr 4, 2003


    OH YEAH!!!
    you know where to find me on April 5
     
    Born Loser - Rank: New Jack - Messages:
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  15. TEEHEEHEE

    TEEHEEHEE 12oz Member

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    TEEHEEHEE - Replied Apr 4, 2003

    Ok then no photos BYE--------->
     
    TEEHEEHEE - Rank: 12oz Member - Messages:
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