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taken fromhere

 

 

SNAPPLE SLIPS UP IN ICE-POP FLOP

 

June 22, 2005 -- An advertising stunt by Snapple to build the world's largest ice pop in Union Square went terribly wrong yesterday - the sugary confection melted in the heat and sent unsuspecting pedestrians and cyclists slipping and sliding.

One woman who fell in the hazardous goo was rushed to the hospital with a badly sprained ankle, and three cyclists - including this one at right - were catapulted off their bikes.

 

"I can't believe this, it's so dangerous," said cyclist Dave Currente, who took a nasty tumble.

 

The Fire Department raced to East 17th Street between Broadway and Union Square East to hose down the super-slick road menace.

 

It was a public-relations nightmare for Snapple, its parent company, Cadbury Schweppes, and CoolBrands International, which were promoting their new "Snapple on Ice" pops by trying to break a Guinness Book record for the "World's Largest Ice Pop."

 

Shortly before noon, workers began stacking what was supposed to be a 20-ton, 2 1/2-story tall, kiwi strawberry-flavored Snapple ice pop, which soon melted.

 

Snapple spokeswoman Lauren Radcliffe apologized and said Snapple will pay cleanup costs.

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1_22_062105_snapple_meltdown1.jpg

 

 

that was before the fuggin' meltdown....

 

1_21_062105_snapple_meltdown2.jpg

 

 

and that guy knew it was gonna melt and didn't say anything.....

 

the dumb article:

 

Giant Popsicle Melts, Floods N.Y. Park

Wednesday, June 22, 2005

 

 

NEW YORK — An attempt to erect the world's largest popsicle in a city square ended with a scene straight out of a disaster film — but much stickier.

 

The 25-foot-tall, 171/2-ton treat of frozen Snapple (search) juice melted faster than expected Tuesday, flooding Union Square in downtown Manhattan with kiwi-strawberry-flavored fluid that sent pedestrians scurrying for higher ground.

 

Firefighters closed off several streets and used hoses to wash away the sugary goo.

 

Snapple had been tryingorities said they were worried the thing would collapse in the 80-degree, first-day-of-summer heat.

 

"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid. On a hot day like this, you have to move fast."

 

Snapple official Lauren Radcliffe said the company was unlikely to make a second attempt to break the record, set by a 21-foot ice pop in Holland in 1997.

 

The giant ice pop was supposed to have been able to withstand the heat for some time, and organizers weren't sure why it didn't. It had been made in Edison, N.J., and hauled to New York by freezer truck in the morning.

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i can just imagine some fucking idiot nerd scientist that is too smart for his own good rationalizing how the popsicle wouldn't melt RAPIDLY.

 

"ummm, welll, you see.... due to the substantially low core temperature of the pop in relation to the surface area divided by total mass.... acording to my calculations this pospsicle will not begin the rapid melting process for at least 24 hours"

 

asshole. if you put ice outside in the summer it melts. asshole.

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