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Pepsi puts Sued MP3 Downloaders in Superbowl Ad

Discussion in 'Channel Zero' started by heavyLox, Feb 1, 2004.

  1. heavyLox

    heavyLox Veteran Member

    Joined: Feb 2, 2002 Messages: 7,196 Likes Received: 17
    Some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads, will appear in a Pepsi-Cola ad that kicks off a two-month offer of up to 100 million free — and legal — downloads from Apple's iTunes, the leading online music seller.

    The sassy ad, to be seen by Super Bowl's 88 million viewers on Feb 1, is a wink at the download hot button. Pepsi hopes the promotion will connect its flagship cola, as well as Sierra Mist and Diet Pepsi, with teens who've shown more affinity for bottled water, energy drinks and the Internet.

    The ad identifies the teens as a "few of the kids sued for downloading music free off the Internet." RIAA has filed 914 lawsuits since it began cracking down in September, including 532 this week.

    Annie Leith, a 14-year-old from Staten Island, appears with other downloaders in the ad, which features music by Green Day. The band cut a special version of the 1966 Bobby Fuller Four hit I Fought the Law for the ad, by BBDO, New York. In the ad, Leith holds a Pepsi and proclaims: "We are still going to download music for free off the Internet." Then the announcer says how: "Announcing the Pepsi iTunes Giveaway."

    "It's all in good spirit," says Dave Burwick, chief marketer, Pepsi, North America. "This has been a huge cultural phenomenon. It's highly relevant and topical for consumers. We're turning people to buying music online vs. stealing it online."


    Source: USA Today
     
  2. phism

    phism Member

    Joined: Mar 20, 2002 Messages: 735 Likes Received: 0
    if we had a real democratic vote on this, mp3 downloading would be legal.

    yes, put us all in jail. crazy assholes.
     
  3. Its sucks we are not getting the full SuperBowl extravaganza over here, since all the high budget commercials are just for the american market. I get to see the local euro re-runs of B grade commercials.

    But it sounds awesome. Its not gonna make me buy any Pepsi tough.
     
  4. Crimsøn

    Crimsøn Senior Member

    Joined: Dec 18, 2003 Messages: 2,120 Likes Received: 1
    ^^ I was watching the TV Guide channel and they were showing this Gladiator pepsi commercial featuring scantally (sp?) clad Britney, Beyonce, and Pink....

    Exclusive to Europe.
     
  5. ^^
    Say what?! Ill be on the lookout for that then...
     
  6. crave

    crave Veteran Member

    Joined: Jan 20, 2002 Messages: 6,728 Likes Received: 10
    haha, that shit's pretty cool.
     
  7. Don't Panic

    Don't Panic Member

    Joined: Jun 2, 2003 Messages: 647 Likes Received: 0
    Alright, so I heard that Bush is going to make a speach or some shit- so why the fuck can't the moveon.org commercial be aired? Wasn't the reason given that CBS didn't want to air political material?
     
  8. 26SidedCube

    26SidedCube Veteran Member

    Joined: Mar 18, 2003 Messages: 6,590 Likes Received: 9
    FUCK PEPSI

    The lady singing the pledge of allegance is dope, tho.
     
  9. Poop Man Bob

    Poop Man Bob Dirty Dozen Crew

    Joined: Nov 16, 2000 Messages: 10,259 Likes Received: 18
  10. Abracadabra

    Abracadabra Dirty Dozen Crew

    Joined: Dec 28, 2001 Messages: 22,906 Likes Received: 113
    http://news.bbc.co.uk/olmedia/850000/images/_852283_lars_ulrich150.jpg'>

    "things to do this week: wash the bentley......walk the dog.......[b]bring down pepsi[/b]....buy new drumsticks....."
     
  11. Smart

    Smart Dirty Dozen Crew

    Joined: Apr 14, 2000 Messages: 17,017 Likes Received: 175
    Yeah, fuck, why should artists have ownership of their creations... go back to Russia.
     
  12. the_gooch

    the_gooch 12oz Loyalist

    Joined: May 15, 2002 Messages: 11,566 Likes Received: 429
  13. BROWNer

    BROWNer Guest

    i thought 'advocacy' of issues was against policy.

    and..i don't see the big shit 'wow'
    factor of some silly meaningless commercials
    during a big silly game that means even less..
    other than the grotesque airtime fee's.
     
  14. caL

    caL Senior Member

    Joined: Feb 7, 2003 Messages: 2,056 Likes Received: 0
    that one chick was cute, but the commercial was retarded.
    suing kids for downloading music is stupid as hell.
    rich ass riaa needs to shut the fuck up.
     
  15. geezpot

    geezpot Elite Member

    Joined: Apr 20, 2003 Messages: 3,904 Likes Received: 158
    I find it amussing that I can tape programs with my VCR and stock pile all those old Fat Albert episodes and the SAG(screen actors guild) or whoever hasn't decided to bring me down. Isn't VCR pirating almost the same thing as downloading on my computer?

    Musicians are all greedy fucks.
    I have never seen Bill Cosby rolling bling bling with a gay pink Landrover.


    GZ
     
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