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.o0o.o0o.--Honda's "COG"--Absolutely Amazing--.o0o.o0o.

Discussion in 'Channel Zero' started by SteveAustin, May 8, 2003.

  1. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    Honda's latest ad campaign for the accord was just recently released. It is a two minute film that was filmed in its entirety. It took 606 takes to get it done. The ad contains absolutely ZERO computer manipulation or editing.

    click here for to view it

    excerpt:

    Honda's latest television advertisement, a two-minute film called "Cog", is like a fine-lubricated line of dominoes. It begins with a transmission bearing which rolls into a synchro hub which in turn rolls into a gear wheel cog and plummets off a table on to a camshaft and pulley wheel.


    click here for the article

    Being an ad geek, I found this just too amazing. I'm sure some of the Euros have seen it already. Its supposed to take auto advertising into a whole new realm.
     
  2. VAITOMANOCU

    VAITOMANOCU Member

    Joined: Apr 30, 2002 Messages: 711 Likes Received: 0
  3. BROWNer

    BROWNer Guest

  4. effyoo

    effyoo Elite Member

    Joined: Sep 2, 2002 Messages: 4,703 Likes Received: 0
    I saw this before. Absoluetly amazing.
    I thought there must have been at least a little computer manipulation, especially on the part when the tires roll uphill. Physics is saucily dope.

    Oh, the Bongo Rock is a nice touch also!
     
  5. Poop Man Bob

    Poop Man Bob Dirty Dozen Crew

    Joined: Nov 16, 2000 Messages: 10,259 Likes Received: 18
    The tires rolling upwards like they do seems slightly suspect.

    But the ad is fucking amazing.
     
  6. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    the tires made me think the same thing. I think theres a bit about the tires in the article. basically, its just weighted at the top, but still. 606 times for one continuous two minute take.

    I thought the auto sensor wiper blades were one of the coolest. This ad isn't even planned to run in the states.
     
  7. Poop Man Bob

    Poop Man Bob Dirty Dozen Crew

    Joined: Nov 16, 2000 Messages: 10,259 Likes Received: 18
    And my question was answered by the article:

     
  8. -Rage-

    -Rage- 12oz Loyalist

    Joined: Apr 12, 2001 Messages: 10,006 Likes Received: 27
    Holy shitpants.

    I was about to skip this thread. I'm glad I didn't.

    That was the coolest set up i've ever seen.
     
  9. --zeSto--

    --zeSto-- Veteran Member

    Joined: Jul 12, 2000 Messages: 6,979 Likes Received: 2
    606 takes?

    I hope they had champagne nearby becasue that would be time for a little bubbly.
    I mean most Production Managers would pull the plug after 6 failed shots.
     
  10. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    I think the sound is one of the major cool factors that help push it. Gotta love the "music" it makes. All the really subtle sounds some of the pieces make. Just insane.
     
  11. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    Indeed:

    When the final, 606th take eventually succeeded, there was a stunned silence around the Paris studio. Then, like shipwrecked mariners finally realising that their ordeal was at an end, the team broke into a careworn chorus of increasingly defiant cheers and hurrahs.

    Champagne bottles popped. The cylinder liner had brushed its nose affectionately against the rocker shaft and the gear wheel cog for the last time. The interior grab handles and the suspension spring coils had done their bit. A classic was complete. Cog was in the can.
     
  12. I've voice my opinion on this commercial several times... here goes another one.

    1) Total bite off "The Way Things Go", by Peter Fischli and David Weiss, a short film that's 30 minutes long and knocks this commercial clear out the picture. Inspired by Mouse Trap my ass, gve credit where credit is due.

    2) If you were a large corporation such as Honda, which of these options would you be more likely to pursue?:

    [color=888888]______[/color]a) Spend thousands and thousands of dollars setting up an extremely elaborate chain reaction and wasting thousands of feet ($) of film on 600+ shots until you get it right just once.

    [color=888888]______[/color]B) Spend much less money building a less elaborate chain reaction, having it run for maybe 20-30 shots, fixing errors with computers and CGI in post-production, then instructing your PR guys to tell everyone it's 100% real.




    If what they say is real, I give them an insane amount of props (except for biting the idea and not giving credit), but for now I remain a skeptic. beer,

    El Mamerro
     
  13. Poop Man Bob

    Poop Man Bob Dirty Dozen Crew

    Joined: Nov 16, 2000 Messages: 10,259 Likes Received: 18
    What genius decided on that? The ad is amazing, and I'm sure it would go over well here as a distraction from, as the article states, the normal car commercials with winding hills and clear skies.
     
  14. effyoo

    effyoo Elite Member

    Joined: Sep 2, 2002 Messages: 4,703 Likes Received: 0
    Rube Goldberg

    rube goldberg contest

    Ruben Goldberg is one of the treasures of the American 20th Century. Goldberg was a cartoonist who developed a specialty that has become famous: Professor Butts' repertoire of brilliant ideas for machines that are ridiculously overcomplicated ways of accomplishing simple tasks.

    Since the material is copyrighted, I can't show one directly on this page. But you can begin by checking out Professor Butts' design for a Self-Operating Napkin.

    Over the years, Goldberg turned out a hilarious series of cartoons depicting Professor Butts' inspirations. (He was eventually awarded a Pulitzer Prize. And he was elected the first president of the National Cartoonists Society.) To posterity, though, these have become known not as "Professor Butts inventions" but as "Rube Goldberg inventions," and the term "Rube Goldberg invention" has come to denote any piece of engineering that resorts to maximal measures to obtain minimal results. (Some of them -- like Professor Butts' whacky device for opening a garage door -- may even have suggested the idea that some device be invented to accomplish that end.) And there have sprouted up a host of Rube Goldberg contests to pique the imaginations of students at all levels -- from secondary to engineering schools. (An irony is that may commentators -- as on the ANL site pointed to above -- have come to refer to the mildly mad inventor in Goldberg's cartoons as "Rube Goldberg," apparently forgetting that Goldberg's favorite character was Professor Butts.)
     
  15. ILYSH

    ILYSH Member

    Joined: Apr 5, 2001 Messages: 670 Likes Received: 0
    not feeling the car, but the ad is hot, click it if you haven't
     
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