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Nigo

Discussion in 'Style' started by misteraven, Oct 12, 2004.

  1. misteraven

    misteraven Administrator

    Joined: May 7, 1999 Messages: 8,678 Likes Received: 253
    http://www.time.com/time/asia/2004/heroes/hnigo.html

    By Jim Frederick
    Posted Monday, October 4, 2004; 21:00 HKT
    Nigo never set out to become Japan's hottest fashion designer or an internationally famous arbiter of style, or to show young people how to rebel without losing their cool. But the fact that he is now one of the most influential movers and shakers of his generation—given how little attention he paid to cram schools, university examinations and the meticulous career planning that are still adolescent obsessions in Japan—does not strike him as particularly odd, either. In fact, he sees his focus on his passions, rather than on society's expectations, as the secret of his success. "I never planned too far ahead," says the 33-year-old, wearing a T shirt and jeans plus two necklaces and a giant watch dripping with hip-hop quantities of bling. "I just tried to do what I love and create the things that I wanted to create."

    And what he has always loved to create is clothes. As a fashion student, magazine stylist and DJ in 1990s Tokyo, Nigo could never find exactly the quality-crafted, cooler-than-thou T shirts he and his buddies craved. So he started making them himself, selling them to friends and out of duffel bags at parties and DJ shows. The shirts were strange but playful, aggressively designed affairs, frequently sporting simian motifs and obscure echoes of the 1968 sci-fi classic movie Planet of the Apes. Produced in limited quantities, they quickly became the ultimate badge of street cred among the hipsters in the back alleys of Tokyo's fashion-obsessed Harajuku neighborhood.

    Since then, Nigo has carefully nurtured his label, A Bathing Ape, into a cultural phenomenon by striking a fine balance between exclusivity and mass appeal. His grow-slow approach has enabled him to retain 100% ownership and total artistic control of the company, which now has interests in not just clothing and accessories but also music, art, cafés and hairstyling. Although his signature ape heads and camouflage patterns have appeared on everything from action figures and trucker hats to condoms and Pepsi bottles, the core fashion lines still come in tightly controlled production runs and are sold almost exclusively in Bathing Ape's own hard-to-find, frequently unmarked stores. When devotees do locate a shop, they are often greeted by lines around the block just to get in and subjected to limits on the number of pieces they can buy. Says Japanese neopop painter Takashi Murakami: "One of the things that makes him attractive is the sense of mystery he creates." This mystique has bestowed cachet on Nigo's clothes and accessories even among some of the West's coolest celebrities, ranging from New York City graffiti artist Futura 2000 to British hip-hop legend James Lavelle to the Beastie Boys. "Nigo is by far the biggest icon of Japanese fashion," says Jun Nemoto, fashion editor at the Japanese edition of GQ. "He's got an amazing aesthetic."

    Success has transformed Nigo, who will launch a Bathing Ape store in New York City's SoHo district by next spring, into one of Japan's most potent symbols of a new entrepreneurial spirit and an inspiration to young dreamers seeking the courage to strike out on their own in a society where nonconformity is still disdained. But his role as a model, he says, is purely accidental. "I'm happy if I can be a positive encouragement to others to do what they want to do," says Nigo. Indeed, he sees the passionately led life as the key to business success and personal fulfillment. "For me, there is no boundary between fun and work," he says. "I guess I 'work' all the time, but I do not consider it work. I am having too much fun." Not just him, but his growing legions of devotees too.
     
  2. foulphil

    foulphil New Jack

    Joined: Oct 11, 2004 Messages: 10 Likes Received: 0
    well, damn, the BAPE store will finally open in nyc. I know there are alot of haters, but Im pretty excited to see what they have in store.

    Hopefully something a bit fresh! Most likely a lot of the same..

     
  3. Nekro

    Nekro Elite Member

    Joined: Feb 19, 2003 Messages: 2,568 Likes Received: 1
    Sounds like a master stroke of marketing.
     
  4. Fabo 2

    Fabo 2 Member

    Joined: Mar 20, 2002 Messages: 345 Likes Received: 1
    bape is played out in tokyo
     
  5. sarcasm

    sarcasm Elite Member

    Joined: Oct 30, 2003 Messages: 3,352 Likes Received: 35

    but it ain't too played out here..... yet
     
  6. seeking

    seeking Dirty Dozen Crew

    Joined: May 25, 2000 Messages: 32,277 Likes Received: 233
    oll boy has so much money its silly.
    what else is silly, is that anyone gives a shit about this guys stuff. it's a fucking joke. success is 50% marketing 40% luck 9% being asian 1% design.

    no thanks.
     
  7. hulk hogan

    hulk hogan Member

    Joined: Oct 31, 2001 Messages: 648 Likes Received: 0
    fucking ice creams. ugly ass motherfuckers. i'd be damned to pay 300 for a pair of shits like that. son of a bitch
     
  8. BKLYN BASEMENTS

    BKLYN BASEMENTS New Jack

    Joined: Oct 13, 2004 Messages: 2 Likes Received: 0
    REAL PEOPLE WHO APPRECIATE SNEAKERS LOOK RIGHT PAST THE NONSENSE BEING SOLD NOWADAYS...
     
  9. paint junky

    paint junky Member

    Joined: Jun 16, 2003 Messages: 377 Likes Received: 0
    bape sucks, all the bullshit surrounding bape sucks... maybe if the designs were somewhat creative and not some crap i would support it, but they are terrible... the bape adidas were atrocious, whoopdy doo, bape laces, i swear people these days are sheep. this guy throws the word "bape" on anything and these hipster fags go bananas over it. i like what someone said above " success is 50% marketing 40% luck 9% being asian 1% design." so true...
     
  10. seeking

    seeking Dirty Dozen Crew

    Joined: May 25, 2000 Messages: 32,277 Likes Received: 233
    that wasn't just anyone, homie, that was me. and i'd like to amend my original figures and alot 13% to being asian. i realize that this adds up to a total of 104%, but since asian people are smaller (on the average) than their american counterparts, it still equals out to being roughly the same.
     
  11. BKLYN BASEMENTS

    BKLYN BASEMENTS New Jack

    Joined: Oct 13, 2004 Messages: 2 Likes Received: 0
    i swear people these days are sheep. this guy throws the word "bape" on anything and these hipster fags go bananas over it. i like what someone said above " success is 50% marketing 40% luck 9% being asian 1% design." so true...

    lets just blow up williamsburgh and downtown manhattan... im sure that would solve about 78% of this crap.


    otherwise its just supply and demand..

    " the race is on but i wont compete.cause i have a greater mission... i hope that you listen......."
     
  12. slum

    slum New Jack

    Joined: Aug 20, 2004 Messages: 43 Likes Received: 0
    Bape fell off like 5 years ago. Gorillas and snipers with nightscopes dripping paint is so english fashion clown.
     
  13. Fabo 2

    Fabo 2 Member

    Joined: Mar 20, 2002 Messages: 345 Likes Received: 1

    please explain what an english fashion clown is
     
  14. seeking

    seeking Dirty Dozen Crew

    Joined: May 25, 2000 Messages: 32,277 Likes Received: 233
    i think he just did.
    and if you took offense, there's probably a reason.
    ;)
     
  15. Fabo 2

    Fabo 2 Member

    Joined: Mar 20, 2002 Messages: 345 Likes Received: 1
    many things you can call me, but fashion clown is not one of them.
     
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