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marketing has us by the balls

Discussion in 'Channel Zero' started by fatbastard, Sep 30, 2003.

  1. fatbastard

    fatbastard Elite Member

    Joined: Jun 30, 2002 Messages: 2,880 Likes Received: 10
    marketing tools are so powerful, the way things are marketed these days makes them seem completely different to us. let me give you an example...

    mouth wash, theres walmarts "equate brand" and theres "listerine" read the ingredients on the back of the container...THE FUCKING INGREDIENTS ARE EXACTLY THE SAME DOWN TO A SINGLE HAIR!!!
    so why the hell is equate $1.99 and listerine $7.00 smae size, same thing??
     
  2. rubbish heap

    rubbish heap Senior Member

    Joined: Mar 18, 2003 Messages: 1,563 Likes Received: 2
    good catch. time to buy store brands ;)
     
  3. Nic Thamaire

    Nic Thamaire Elite Member

    Joined: Apr 20, 2000 Messages: 2,921 Likes Received: 9
  4. casekonly

    casekonly Veteran Member

    Joined: Aug 6, 2002 Messages: 8,264 Likes Received: 5
    i mostly buy equate stuff anyway. i bought some equate ben-gay stuff the other day. you get a bigger tube for $2.99 the real deal is $5.99 and it'sa really small tube. i honestly think most of this stuff is made by the same company sometimes.
     
  5. fatbastard

    fatbastard Elite Member

    Joined: Jun 30, 2002 Messages: 2,880 Likes Received: 10
    i know it is.
     
  6. The most amazing, and fucked up thing i've ever heard is that at somepoint a toothpaste company called a marketting/sales/advertiser super Guru on the field dude and presented him the problem.
    They told him that they wanted to sell more and he should come up with a solution. After thought, dude proposed to the company to chnage the package of the product and make a slightly bigger hole on the tube.
    In that way, when the old tube would last for brushing your teeth 50 times, the new one would last 40 cause more product would wasted when everyone thought they were using the same....and all that without anyone noticing any difference..that was fuckin satanic as a thought.


    PS. have you ever tested how much toothpaste you need to brush your teeth? about 1/10th of what we all use cause after being brainwashed by the adds we cover the whole hairy part of the toothbrush end to end...:idea:
     
  7. mr.yuck

    mr.yuck Veteran Member

    Joined: May 12, 2000 Messages: 6,952 Likes Received: 6
    Marketing is crazy. I have taken a few courses in commercial design and it was interesting to learn just how on lock they try to make things from color of packaging, red and yellow are impulse colors that make you want to buy things. Shells logo, McDonalds logo, Burger King, and next time you are out look at the packaging that kids toys come in. I bet you there is red and yellow splashed all over it. Aside from the color the way that billboards are set up is geared at a person for a few seconds and has to make the biggest impact in that small time. The average billboard has a 7 word slogan on it. It's very rarely more than 7 words. That way while you are cruising along you can see an entertaining picture and then assimilate rather quickly an even more entertaining phrase. And it will stick with you.

    You should start painting in red and yellow.
     
  8. fatbastard

    fatbastard Elite Member

    Joined: Jun 30, 2002 Messages: 2,880 Likes Received: 10
    ever notice the interior of a "mcdonalds fries" package its got yellow stripes? this is to make it look like there are more fries than there actually are.


    bastards.
     
  9. SteveAustin

    SteveAustin Veteran Member

    Joined: Mar 12, 2002 Messages: 7,042 Likes Received: 2
    ha-ha...now you know why my job makes me feel guilty every now and then.

    red is used in alot of restaurants. it creates anxiety, which makes the diners leave the restaurant...so they can serve more people and make more money. of course red also inspires creativity.
     
  10. ciste

    ciste Member

    Joined: Mar 13, 2003 Messages: 318 Likes Received: 4
    I do alot of color theory in my work. I work in web development and do all kinds of ads for different things.

    Here are my best uses of color:

    I changed most of the price listings on the company sites to Orange, because Orange is a generous color, it can make an expensive price seem "not so bad." Next time you go somewhere and a price grabs your attention, see if its Orange.

    Also about the red in restaurants, Red is an appetite stimulant. It promotes hunger and encourages eating. Thats why alot of restaurants use red.

    Opposite of that, you dont find alot of restaurants painted Blue because blue is an appetite depressant. It goes way back to caveman days because nothing in Nature that is edible is Blue. Not alot of people want to eat anything that's blue. It usually signifies mold and such.

    I have to design ads that only have 3 or 4 words to try to make you buy something and the Marketing Director here can pull these out of his ass like nothing. Makes me think I need some of the crap thats out there.
     
  11. caL

    caL Senior Member

    Joined: Feb 7, 2003 Messages: 2,056 Likes Received: 0
    holy crap thats kool ciste.
    hmm. applebees and chilis are all red inside, kinda :eek:
     
  12. fatbastard

    fatbastard Elite Member

    Joined: Jun 30, 2002 Messages: 2,880 Likes Received: 10
    i just read another one. icecream companies that sell single units of 300ml icecream, make sure the icecream is frozen harder and give you a smaller spoon. because it takes you longer to eat, you think your getting a larger portion.
     
  13. effyoo

    effyoo Elite Member

    Joined: Sep 2, 2002 Messages: 4,703 Likes Received: 0
    alot of "kid friendly" products in a grocery store are placed on or near the floor so the "pint size" consumers can catch them first and ask (read:whine) their parents to buy them.

    You know what? It works.
     
  14. Daze One Million

    Daze One Million Elite Member

    Joined: Jun 12, 2001 Messages: 3,804 Likes Received: 0
    thats cool bout the inside of mcdonalds fries, i never knew that


    and i always htought its the red and yellow combonation that intices appetite not just the colors alone


    note: good call on the generouse orange
     
  15. fatbastard

    fatbastard Elite Member

    Joined: Jun 30, 2002 Messages: 2,880 Likes Received: 10
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