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ADICOLOR


DISTRACT

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This idea is fucking smart for the new adicolor range. Pritty much just plain white kicks and u get markers in the box to customise them yourself.

 

Adidas start out by putting up white billboards around berlin, so people bomb the shit outta it.

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it gets bombed

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The put the adicolor template over the top and kablamo end result

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they did something kinda like this in the central illinois college town i was in.

put up really inflamatory billboards about how hiphop is bad for you and rots your brain, destroys communities etc.

then over the course of a week graffiti began to appear on em.

it was something of a buzz about town.

i forget what it was advertising though, so not too successful.

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